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2nd Annual Writers at Work Conference: Managing the Business of Being An Author

03/13/2016 9:00 am
03/13/2016 5:00 pm

Andy KahanAndy KahanAs an author, you wear many hats: entrepreneur, writer, designer, public speaker, publicist, and more. How can you manage the business side of your writing life without losing time for your art, or your other jobs, or your family? This one-day conference will introduce you to range of publishing experts who can help you learn ways to manage your authorial career. You’ll learn a range of new skills and make new industry contacts, all in an inspiring setting!

Check out pictures from the event on Facebook (and don't forget to Like us while you're there!).

When: March 13th, 9-5
The beautiful Manor House at Whitpain Farm in Blue Bell



9-9:30: Registration

9:30 - 10:20  A Conversation with Andy Kahan of the Free Library of Philadelphia
For the past fifteen years, Kahan has directed the star-studded series of author events and readings at the main branch of the Free Library of Philadelphia. Readers and book lovers know that this series is the place to be to hear a steady stream of top authors share stories, read from their work, and interact with the audience, year after year. Here Kahan will speak about his experience: how he chooses authors, what makes for a successful program (and what doesn't), and how you can strive to be the best presenter possible and enlarge your speaking opportunities. Kahan will share backstage stories and answer your questions about author events.

10:30-11:45 Breakout Session:  Career Management: How to be a Successful Published Author
Your book has been published (hurrah and congratulations!) and now, as some say, the hard part begins. You have a lot to do! You have to get involved in promotion and publicity and marketing and sales and …. so much more! And possibly pay some attention as well to another job, a family, and myriad other things in your life. In this session, you’ll get expert advice on how to anticipate what the authorial demands on your time will be, and how to successfully manage those demands. Moderator: Lynn Rosen, Open Book Bookstore. Panelists: Jennifer Kasius, Editorial Director, Running Press; Clare Pelino, President, Pro Literary Consultants & Profile Public Relations; Eric Smith, Associate Literary Agent at P.S. Literary.

12-12:30: Lunch

12:30-1:30 Lunch Keynote:
Kat Meyer: Publishing Industry Updates and What They May Mean for You
Kat Meyer is one of the publishing industry’s most respected analysts of trends. During her many years as a chair of various major publishing conferences, she has brought together some of the industry’s most innovative companies and executives. Today she will speak about trends and changes in the industry, focusing on what authors need to be on top of in terms of ways the industry is changing. She’ll also talk about the important work done by Book Industry Study Group to build the tools to provide us with a detailed picture of industry sales and buying patterns.

About the speaker: Kat Meyer is the Director of Content Development and Acquisition for the Book Industry Study Group. A 20 plus year veteran of the publishing industry, Kat has worn a number of bookish hats, including: director of events for Publishers Weekly; conference chair for O’Reilly Media’s Tools of Change and the Frankfurt Book Fair’s CONTEC Frankfurt; and marketing manager for a number of regional, trade and academic publishers. As a media consultant focused on community development and events management, she has also worked with the Bologna Children’s Book Fair, Books in Browsers, Sourcebooks, Houghton Mifflin Harcourt, NetGalley, Communication Skill Builders, the University of Arizona Press and Rio Nuevo Publishers.

1:30-2:30 Breakout Session: The Art of Getting Attention: Manageable and Realistic Ways to Get Your Book Noticed
Here is one of the greatest challenges: getting your book noticed among all the clutter and noise out there. What does it take to get attention for your book? There are many ways, and our expert panelists will share some techniques for getting attention: from the media, on the bookshelves in bookstores and other retail outlets (both virtual and bricks & mortar), and by building and growing your platform and your exposure in the press and elsewhere. Panelists: Moneka Hewlett, Vice President, Sales, Quirk Books; Corinne Liccketto-Moulder, Director of Business Development, Smith Publicity, Inc.; Cathy Rubin, Lifestyle Editor, The Philadelphia Inquirer

2:30-3:30 Breakout Session: What I Learned From Working with Authors: A Conversation with Booksellers
Booksellers are on the front lines in the world of book publishing, making the connection between authors and readers by helping customers find just the right books and by supporting authors through events, handselling, and other activities. And if you think booksellers probably have some pretty crazy stories to tell about what they’ve seen, you’re right! Booksellers have their fingers of the pulse of what it takes to reach readers. In this session, a range of booksellers will share insight and advice about what authors can do to support book sales, as well as what they shouldn’t do--and they’ll share some good stories in the telling! Panelists: Lynn Rosen, Co-Owner, Open Book Bookstore; Cathy Fiebach, Owner, Main Point Books; Ashley Montague, Owner, Penn Book Center

3:30-4:30 Breakout Session: The Entrepreneurial Author
You wouldn’t give it up - the chance you’ve made for yourself to be an author, write a book, and make a difference by reaching readers with your work. It’s hard work, but you’ve made a commitment and you’re making a go of it. In this panel, gather encouragement from some authors who’ve had success by being creative, inventive, entrepreneurial, and just plain dogged. Their methods and fresh approaches will inspire you! Panelists: Bryna Nelson Paston, author of How to be the Perfect Grandma;Dana Bate, author of Too Many Cooks; Donna Galanti, author of Joshua and the Lightning Road

4:30-5:30 Cocktail Reception
Relax and unwind with new friends to review what you’ve learned and how you will apply these tips to your writing life.

“I've had the pleasure of speaking at a number of conferences but your event boasted one of the most informative and diverse line-up of contributors. Each breakout session packed unique and critical information that should help everyone who was in attendance approach their writing with more confidence. The location was beautiful and provided an intimate, relaxing learning environment.” - Writers at Work 2015 presenter

2016 Speakers include: Andy Kahan, Director, Free Library of Philadelphia; literary PR consultant Clare Pelino; literary agent Eric Smith; the Philadelphia Inquirer's Cathy Rubin; authors Dana Bate and Bryna Paston; and more.

Cost: $ 130 for the full day, includes lunch and refreshments
($95 for Philadelphia Stories members)


Presented by:

Philadelphia Stories, publishers of the nonprofit magazine that features writing and art from the Philadelphia area.

Open Book presents classes, workshops, and events for readers, writers, and thinkers and runs the Open Book Bookstore in Elkins Park, PA. Open Book programming also includes a range of events and author readings, including “Literally Speaking” Author House Parties, Reader Retreats, and the “Philly Writes!” reading series.

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